BRIEF
Create an animated icon for the assigned London landmark and apply it to a 30-second promotional film that captures its essence.
Create an animated icon for the assigned London landmark and apply it to a 30-second promotional film that captures its essence.
We were given the following London landmark: Shakespeare’s Globe.
INSIGHTS The success and popularity of the Globe came from the very ancient story it has.
The shape of the Globe from above reminds of the letter G.
IDEA
We translated our visual research into a motion-based representation, after the creation of our icon with the letter “G”, representing the shape of the globe viewed from above. The final animation represents the construction of the Globe with the unification of the lines together.
We translated our visual research into a motion-based representation, after the creation of our icon with the letter “G”, representing the shape of the globe viewed from above. The final animation represents the construction of the Globe with the unification of the lines together.
The message we wanted to give is that the Globe can be a place where people go for entertainment, but it can also be an opportunity to learn the old history of the theatre while also being able to listen to Shakespeare's plays.
In collaboration with student Harry Hewitt.
